Company Profile

From our humble beginning in 1995 , "SONIC" has grown to become India’s leading brand of premium quality footwear. Our end eavour into research and development throughout these times have led us to world class craft man ship which is tough to beat. Keeping pace with changing life-styles, design, beliefs and aspirations of people we have always believed in providing the best at good value for money. Offering the ultimate design, comfort and fit, each of our product is the manifestation of high standards of workmanship, latest technology and thoughtful engineering. No wonder, "SONIC & PU-KING", today, is synonymous with quality and performance for millions across the country.

With more than one & half decades of experience in this industry, the company targets valuable customer & creativity in product development (materials, properties and design) is the key to our efforts to offer the best products available in the market and to maintain safety and comfort on the highest level.

As a market leader with years of experience, we are equipped to meet the demanding needs of the fast growing India and ensure that the growth is maintained along with a competitive edge.

About Company Management

About Founder Of the Company - Mr. Kamal Kumar Daga is the owner & founder of the company & has vast experience in the field of shoes & footwear industries. Starting from grass root level he has nurtured the company at regular intervals, keeping in mind the quality and growth. He was accompanied in this endeavour by his two sons Mr. Rakesh Daga and Mr. Rahul Daga who took the initiative to keep the vision and philosophy alive till date.

Focus & Philosophy

"Rajyarekha Trade (P).Ltd." was conceptualized with a lot of hope and hard work by an outstanding pilot team of brilliant Indians, headed by the enterprising Daga family.

Our Company Values :- The Company’s Values that lives by are exclusive in their overpowering simplicity and absolute effectiveness. They are:

  • Trust
  • Honesty
  • Transparency
  • Employee Satisfaction
  • Customer Orientation
  • Team Orientation 


Our Team Objectives Our Team Objectives provide a single-minded focus to every member of the "Rajyarekha Trade (P).Ltd." family. They are: 

  • Developing behavior as well skilled training through effective training programs
  • Product innovation through design and development
  • Meet & exceed customer requirements (both internal & external)
  • Increased customer satisfaction and quality enhancement
  • Quality improvement through control of rejection
  • Optimum utilization of resources
  • Waste reduction at all stages
  • To explore national and international markets

About The Products Manufacturing In our Company -:

  • Gents PU Footwear
  • Ladies PU Footwear
  • Kids PU Footwear
  • All kind of PU Footwear Collection


Product Portafolio We are engaged in offering a wide range of footwear and shoes. These footwear are known for their superior quality and durability. Our range of products includes Casual Belly & Moccasin Shoes, School Shoes, Sports Shoes, Air Slippers & Sandals, EVA Slippers, and PU Slippers. Some of the salient features of our products include:-

  • Skin friendly
  • Comfort fit
  • Wear and tear resistant
  • Strength & durability